William (Bill) E. Battle

William E. (Bill) Battle, 97, of Collegedale passed away April 24, 2019.

Bill was a faithful member of the Collegedale Seventh day Adventist Church for 53 years and had served as a deacon and taught Sabbath school for many years.

He was a true “Chevrolet & Apple Pie American” having served his country during World War II being honorably discharged from the US Army.

Bill had a long and prestigious career in the Chevrolet industry working for Citizens Motor Co. for 18 years.  He retired in 2007 from Newton Chevrolet at the age of 88 after 34 years of service as General Sales Manager.   During Bill’s career he received numerous awards and accolades from the GM Corp.

Bill wrote a documentary for his sales team entitled “Only Basis for Success” which is still used in the sales market today.

After his retirement Bill volunteered in the Transportation Department at Southern Adventist University where he grew to dearly love the students he carried from place to place.

Bill was an avid boater and for 22 years and enjoyed running the coastal highways as a hobby.

He was a true believer in our Lord Jesus and was blessed with many years of life.  He was very respected, trusted, and loved by his family and friends.

He was a special man in many ways and a true missionary to everyone in need. He will be missed by everyone who knew him.

He was preceded in death by his parents, Roy O’Neal Battle and Gertrude Battle; sisters, Genevieve McIntosh, Virginia Swabb;  and brother, Roy Battle.

Bill is survived by his wife of 13 years, Marguerite Ridley Battle;  daughter,  Toni (Phil) Meyer, Ooltewah;  3 grandchildren, Phillip, Hannah and Will;  many nieces and nephews.

A service will be held at Collegedale Memorial Park Sunday, April 28th at 3 pm with Pastor Ken Rogers officiating.

In lieu of flowers, contributions may be made to the Roy Battle Scholarship Fund % Southern Adventist University.

Visit www.heritagechattanooga.com to share condolences to the family.

The family will receive friends Sunday, April 28th from 11 am – 2 pm at Heritage Funeral Home, 7454 E. Brainerd Road.

To send flowers to the family, please visit our floral store.